A Culture of Hope is a Strategic Advantage

Hope is not a strategy. You’ve no doubt heard this bit of wisdom and it’s likely to be true if that’s all you do—sit around and hope for the best. In reality, however, a culture of hope is essential during this economic crisis. You must have faith that “this, too, shall pass”…and it will. And, as a leader, it’s your job to ensure your people believe in the future as well.

As Napoleon said, "A leader is a dealer in hope." And, noted leadership expert, Joe Batten adds, “The first task of a leader is to keep hope alive.” Helen Keller may have said it best of all: “ Optimism is the faith that leads to achievement. Nothing can be done without hope…”

Will your company be ready to hit the ground running with the right people with the right frame of mind to jump on the opportunities that are around the corner? Have you created a culture of hope in your company?

Scott Lochridge and Jennifer Rosenzweig, founding partners of Dragonfly (www.dragonflyORG.com), support the notion that hope is a powerful force in the world in their new book, enlightenment, incorporated. They also point out that in tough times, people and organizations lose hope and they get scared. When they get scared, they fall into negative, fearful behavior. People spend more time complaining and sharing their fears which cuts into their productive work.

This can be the beginning of a downward spiral. The negativity places a pall on the organization causing the best people to leave. And if they can’t afford to leave now, they will when the economy turns around. Lochridge and Rosenzweig warn us, “Once the good talent leaves, the organization is left with staff that is usually frightened, risk averse, and by definition, less talented.” In these difficult times, and when the good times roll again, the last thing you want to do is drive the good talent away.

A sure way to keep top talent (and maintain high productivity) is to create and manage a culture of hope for the future. Hope is what sustains us as humans and a culture of hope in your organization is what will enable you to focus your team on your vision and implement your business strategy with an aligned, positive workforce that pulls together.

Social Networking is a Cultural Revolution

We’ve always networked socially. It is an inherent characteristic of being human. It’s in our genes. We are communication animals…from around the campfire to Twitter. Connecting is the foundation of human culture. Different generations simply do it differently.

Joshua Michele Ross, a social networking luminary, stated it this way in Forbes Magazine: “Human beings are innately social. We are designed to share and connect with others. Period. What's more, we are born into cultures that provide a blueprint for how to communicate and organize.”

Josh believes we are seeing a democratization and acceleration of communications. Everyone has a broadcast tower that is real-time across the planet. Since communication is the foundation of government, business, and culture, when you scale up communications, you change the world.

If you want a new, creative idea every nanosecond about social and generational impacts on modern day culture—meet Lance Dublin (www.dublinconsulting.net). Lance is one of the few over 50-somethings who understands generational differences in terms of how people communicate.

Boomers are One-to-One Communicators. Telephones, network TV, CNN pushing the news 24/7, are examples of how Boomers are comfortable getting information from reliable sources. The communication (cultural) revolution that changed their world was CNN getting and reporting the news during the first Gulf War.

Gen Xers are One-to-Many Communicators. Blast emails, webinars, webcasts, You Tube, and other web-based outlets are preferred modes for getting and using information for this group. Google and Wikipedia are children of the Gen X Web-based revolution.

Millenniums are One-to-Many-to-Many Communicators. When Capt. Sullenberger crashed US Airways 1549 safely into the Hudson River, the news spread through social networks like wildfire. People learned what happened long before Charlie Gibson summarized the day.

The trick is to understand your target user's medium of choice—and to try and tailor your communications and communications style with that medium.

Social networking is a cultural and generational revolution. People are choosing to get and share information not just from an expert source nor only from the people they know and trust. They are getting it from social networks of thousands of people they may not even know.

It’s not about the technology. It’s about the commonality among these generational differences and the need for human connection. There will always be a new technology—that’s inevitable. Therefore, the technology itself is not what this revolution is all about. How we use new technologies to communicate, to keep in touch, and to stay connected is what it’s all about. New ways we think and communicate with each other is the essence of how cultures transform.